The latter was a timely addition as some Twitter users had begun making hateful and even racists remarks related to the spread of COVID-19. In 2020, for example, it added detail to its ban on dehumanizing speech to include other areas like age, disability and even disease. The company has expanded its hate speech rules to include more nuance about what is and is not allowed on the app. Twitter over the years has worked steadily to make the site a less abusive place, to varying degrees of success. ![]() But it could also disincentivize advertisers from investing their budgets with the platform. This may make Twitter less palatable to newcomers who were already wary about posting in a “public square” - an area that impacts Twitter’s ongoing concerns with flat user growth. If Twitter were to turn back the dials on content moderation, it could allow more bullying, violent speech, hate speech, misinformation and other abusive content to gain ground. ![]() ![]() Incoming Twitter owner Elon Musk has emphasized his belief that “free speech” is critical to Twitter’s future, even noting in the press release announcing the deal today that “free speech is the bedrock of a functioning democracy.” But there is one significant complication with running an unmoderated (or only lightly moderated) social platform supported by advertisers: and that’s the advertisers themselves.
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